MIEL — PRESS ONE-SHEET
Last updated July 31, 2026

WHAT IT IS
MIEL is elevated mother-daughter matching swimwear, from one-piece suits to
mommy-and-me sets. Collection one is in the making.

THE NAME
Miel is French for honey. It began as a nickname before it was a brand: the
word founder Mia says to her daughter, Elle, and the word that happens when
their two names meet.

THE STORY
MIEL was founded by Mia, a mother based in Los Angeles, as a love letter to
herself and to her daughter Elle. Becoming a mother and still wanting to be
fully yourself can be isolating. Mia wanted to dress her daughter with the
same care and intention she dresses herself, and found that chic, elevated
swim for both of us barely existed. MIEL is built on the idea that femininity
and motherhood coexist, and that daughters are watching how their mothers
hold themselves in the world.

THE CONCEPT: THE SHADOW SHOP
Until collection one exists in hand, MIEL photographs its swimwear as
shadows. Product cards and product pages cross fade to a shadow image on
hover, a preview of what is coming without showing it in full.

QUICK FACTS
Brand: MIEL
Founder: Mia
Category: Mother-daughter matching swimwear
Status: Pre-launch, collection one arriving soon
Headquarters: Los Angeles, California
Website: https://mielswim.com

MEDIA CONTACT
For interviews, samples, or high-resolution assets, contact:
hello@mielswim.com